OpenAI and ServiceNow Expand Pact as Scale AI and Meta Face Scrutiny

Enterprise artificial intelligence deployment and data-governance enforcement moved in parallel on Wednesday, Oct. 28, 2026, as OpenAI and ServiceNow unveiled an expanded multi-year integration for cross-system corporate workflows, European privacy advocacy group noyb filed General Data Protection Regulation (GDPR) complaints against Scale AI, and Meta signaled it may delay its updated business terms beyond Nov. 20, according to reports from OpenAI News, The Record, and The Verge.

OpenAI and ServiceNow Connect Frontier and GPT-5.4 to 80 Billion Workflows

OpenAI and ServiceNow announced an expanded multi-year strategic partnership that embeds OpenAI’s frontier models—including GPT-5.4—alongside OpenAI Frontier and ChatGPT Enterprise directly into the ServiceNow AI Platform, where more than 80 billion workflows run each year, according to OpenAI News.

Under the agreement, the 2 companies are co-developing native integrations that allow AI agents in OpenAI Frontier and ServiceNow’s Autonomous Workforce to share organizational permissions, governance policies, and execution context across IT, finance, human resources, customer service, sales, and procurement systems:

• Within ChatGPT Enterprise and OpenAI Frontier, employees can initiate end-to-end tasks—such as provisioning software, resolving IT incidents, initiating procurement requests, or updating customer records—while ServiceNow governs approvals, audit trails, and role-based access controls.
• Inside ServiceNow’s Moveworks conversational assistant and ServiceNow EmployeeWorks, OpenAI models power natural-language reasoning while ServiceNow executes multi-step back-office workflows.
• The companies also plan to build native speech-to-speech voice agents using OpenAI’s realtime APIs for customer support and IT service desks, along with computer-use models capable of operating legacy enterprise applications that lack modern APIs.

Fidji Simo, CEO of Applications at OpenAI, said enterprises need AI that can reason across multiple systems and complete governed actions from start to finish, while Amit Zavery, president, chief operating officer, and chief product officer at ServiceNow, said the integration pairs frontier intelligence with enterprise-grade orchestration. Early adopters testing the combined capabilities include Solutions30, where Group CIO Amaury Boilot cited faster multi-system incident resolution.

noyb Files GDPR Complaints Against Scale AI in Spain and Germany

In Europe, Vienna-based privacy nonprofit noyb filed 2 formal complaints with data protection authorities in Spain and Germany against San Francisco-based Scale AI, alleging that the company unlawfully monitored gig workers on its Remotasks platform in violation of the GDPR, according to Suzanne Smalley of The Record.

According to noyb’s filings on behalf of 2 complainants in Spain and Germany who help train generative AI systems, Scale AI required workers earlier this year to install Hubstaff tracking software on their personal computers. The complaints state that Hubstaff records visited websites and applications, counts keyboard strokes and mouse movements, and captures desktop screenshots every 2 to 10 minutes—even when workers forget to pause the timer outside working hours—potentially exposing private emails, medical records, and financial data.

Scale AI argued that it is not subject to the GDPR and added clauses to its worker contracts stating that individuals residing in the European Union or European Economic Area are prohibited from using the platform. However, noyb legal team lead Marco Blocher contended that boilerplate contract clauses cannot override EU law when Scale AI holds German and Spanish tax identification numbers and issues localized invoices to European contributors. Hubstaff CEO Dave Nevogt told The Record that Hubstaff provides configurable workforce analytics tools and that individual employers control whether screenshots, URLs, or activity metrics are enabled.

Meta Signals Indefinite Delay to Updated Business Terms

Meanwhile, Meta communications head Andy Stone said Wednesday on X that the company may delay implementation of its controversial new ads and business terms past Nov. 20, 2026, according to Emma Roth of The Verge.

Originally scheduled to take effect on Oct. 30, the updated business terms drew criticism from the News/Media Alliance, Sen. Marsha Blackburn (R-TN), and Sen. Adam Schiff (D-CA) over language that publishers warned could allow Meta to train AI models on news content shared across Facebook and Instagram. After initially pushing the effective date to Nov. 20, Stone stated that Meta does "not plan to make policy changes without a full consultation with industry groups and leaders," adding that existing terms will remain in place if consultations extend beyond Nov. 20.